SOLUDOS (Display & Packaging)

SOLUDOS was founded as a brand for Espadrilles (a traditional jute soled shoe) that could be worn from the beach to the city, the name SOLUDOS was the combination of the Spanish word "Salude" (cheers) and "Sol" (sun).  

With a new, but quick growing brand, SOLUDOS started their sales in boutique stores such and Tenant (Hamptons, N.Y.) and further expanded to large retail stores such as J. Crew.  The goal was to quickly optimize the in-store consumer presentation with SKU count, integration into diverse retail channels, and increase velocity of the SOLUDOS brand.

The concepts explore packaging ideas that could further integrate into a display.  With playful ideas parallel to the brand, the packaging and display improve the quality of the shoe appearance, provide more information about the shoe (size, SKU, price, etc.), and allow an easier clean up by the retail staff.